Sinclair worshiped the ground she walked on and built the casino as both a monument to her and a fortress to protect her. Of all the guests there, she had a special connection to the casino - she was the inspiration for its construction by its founder, Frederick Sinclair. Keyes was one of the celebrities invited to the Grand Opening of the Sierra Madre Casino.
Using the stage name 'Vera Keyes,' the young starlet made a name for herself in Hollywood for her impeccable beauty and for appearing in a number of poorly-written romances that drew large box office crowds regardless of critical reception, such as Love Sets Sail!.